H&M's iCollect Initiative

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Starting February 2013 H&M is starting an initiative called iCollect. With iCollect, every bag of clothes you bring in to donate to be re-used or recycled gives you a discount on a future purchase. I think this is an absolutely fabulous idea that I will most definitely be participating. Many people just throw away old clothes instead of giving them away because they feel they don't have the time to donate them or don't know where to go. The fact that donators will be rewarded with discounts will be a push for more people to donate their old clothes. Those of us who have a lot should help those who don't and donate all old clothes. The iCollect bins will be in stores worldwide.

Yours in Fashion,

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