Fashion is all about new, right? New trends, new designers, new models, new faces, new looks...
This year, while I was covering the Fall/Winter 2014 ad campaigns, I decided to throw a twist on it and make it a superlatives competition, much like the one you would see in yearbooks. Take a look at who the winners are in my opinion, then scroll through the amazing ads for this season and see if you agree. I just want to make it clear right now though that every one below has been included because I have a fondness for the ad, whether it is because of it's designer, it's models, it's photographer or something involved thats less tangible such as it's originality, it's location or it's faith to the brand.
Best Supermodel
Well, Gisele Bundchen is already quite a famous supermodel, but I have to give her props for the amount of ad campaigns she did this year. She has Isabel Marant, Emilio Pucci, Sonia Rykiel and Balenciaga to add to her portfolio this season, all of which she has been the singular model.
Best Photographer
This is way too hard. I've always been a Juergen Teller fan, but I'm so much more obsessed with both Steven Klein's photography for Alexander Wang and Daniel Jackson's for Prabal Gurung that I'm stuck. I guess all three can win in my book.
Side note: Daniel Jackson and the people at Prabal Gurung definitely win for creativity for putting their pattern created and used during fall 2014 collections as the background over the sky.
Most Likely to Stay True to the Brand
I have to say, Donna Karan wins this one hands down. Their motto for the brand is 'Women in Motion' and the photography done by Steven Sebring showing the movements by the model, Karlie Kloss really emphasizes the idea of being constantly moving and constantly doing something, while still keeping attention on the clothes.
Most Classic
In my opinion, the Blumarine ad campaign starring Thairine Garcia and shot by Camilla Akrans wins this one. I think, to some extent, it is a result of a female photographer knowing a woman's body as she's shooting and knows what looks best. However, I also think it is also a result of the clothing and the classic beauty of Thairine Garcia.
Most Likely to Disappoint Emma
Sorry Karl Lagerfeld, but this one's for you. I know you're super cool and interesting and I generally worship the ground you walk on, but I really do think you dropped the ball this year for your Chanel and Fendi photography. The last few seasons have been stunning, but this season didn't seem to be as all-in as the last. For Chanel, I understand where you were going with the boxing gym, but I think that should've then been explored more thoroughly, rather than just the obvious choices of posing with the ropes around the boxing stage, and posing in front of men boxing. The mirror shot was intelligent, I will give you that, but the styling of the Chanel jewelry on Cara made me think of a prior season's photoshoot.
Adriana Lima for Jason Wu by Inez & Vinoodh
Anna Ewers, Vanessa Moody, Kaitlin Aas, Lexi Boling and Kat Hessen for Alexander Wang by Steven Klein
Bette Frank for Carolina Herrera by Greg Kadel
Cara Delevigne and Binx Walton for Chanel by Karl Lagerfeld
Cara Delevigne for Mulberry by Tim Walker
Helena Severin, Julia Nobis, Fei Fei Sun and Kasia Struss for Christian Dior by Willy Vanderperre
Edie Campbell for Sandro by Karim Sadli
Gisele Bundchen for Emilio Pucci by Mario Sorrenti
Gisele Bundchen for Isabel Marant
Gisele Bundchen for Sonia Rykiel by Juergen Teller
Gisele Bundchen for Balenciaga by Steven Klein
Alessio Pozzi, Jamie Bochert, Julia Nobis, Kendall Jenner, Mariacarla Boscono, Peter Brant, Veroniek Gielkens and Isabelle Huppert for Givenchy by Mert & Marcus
Julia Bergshoeff for Proenza Schouler by David Sims
Karlie Kloss for Donna Karan by Steven Sebring
Kate Moss for Stella McCartney by Mert & Marcus
Guinevere Van Seenus and Robbie McKinnon for Kenzo by Pierpaolo Ferrari
Charlotte Gainsbourg, Liya Kebede, Freja Beha Erichsen, Jean Campbell and Kirstin Liljegren for Louis Vuitton by Annie Leibovitz, Juergen Teller and Bruce Weber
Mariacarla Boscono for Alberta Ferreti by Peter Lindbergh
Anna Ewers and Stella Tennant for Versace by Mert & Marcus
Mica Arganaraz and Karl Kolbitz for Prada by Steven Meisel
Stella Tennant, Carolyn Murphy, Linda Evangelista, Raquel Zimmermann, Saskia de Brauw and Karen Elson for Moschino by Steven Meisel
Nadja Bender for Fendi by Karl Lagerfeld
Rosie Huntington-Whiteley for Prabal Gurung shot by Daniel Jackson
Stacy Martin for Miu Miu by Steven Meisel
Thairine Garcia for Blumarine by Camilla Akrans
Valerie Kaufman for Saint Laurent
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